Relojería Alemana has opened a new Rolex boutique in the heart of Palma’s Paseo del Borne. Located in the historic Can Alomar building, the store is entirely dedicated to the Swiss watchmaker and strengthens the Mallorcan company’s presence in one of the city’s main shopping areas.
The new Rolex boutique in Palma has opened its doors at number 19 Paseo del Borne. The store has been opened by Relojería Alemana, an official Rolex retailer, and occupies a space within Can Alomar, one of the most recognisable historic buildings on this central Palma avenue.
The Fuster family, owners of Relojería Alemana, attended the official opening alongside Frédéric Pennent, Managing Director of Rolex Spain, according to the company’s press release.
Blanca Fuster, HR and Jewellery Director at Relojería Alemana; Frédéric Pennent, Managing Director of Rolex Spain; Paula Fuster, Commercial and Watch Division Director at Relojería Alemana; and Pablo Fuster, CEO of Relojería Alemana.
A Rolex boutique in the heart of Palma
The new store has been conceived entirely around the world of Rolex and is spread across two floors with different customer service areas.
The boutique also features three display windows facing Paseo del Borne, as well as decorative elements designed specifically for the space. One of the rooms includes a stucco artwork depicting one of Mallorca’s emblematic landmarks.
The interior combines materials including travertine, American walnut and Alpi Verde marble, whose veining evokes the marine world. The design is completed by elements integrated into the walls, shelving and tables, following Rolex’s visual identity.
Relojería Alemana strengthens its presence in Mallorca
For Relojería Alemana, the opening also marks another step in its longstanding relationship with Rolex.
“This opening represents a very important step for Relojería Alemana and, at the same time, the continuation of a relationship with Rolex that has been part of our history for decades,” says Pablo Fuster, CEO of Relojería Alemana, in the press release.
The company says the new space makes it possible to offer Palma a boutique specifically conceived for the brand while further strengthening its presence in Mallorca.
More than 145 years of history in Palma
Founded in 1879, Relojería Alemana is currently run by the fourth generation of the Fuster family, with Blanca, Paula and Pablo Fuster at the helm.
The company celebrated its 145th anniversary in 2024 and operates stores in some of Palma’s main shopping areas, including Paseo del Borne and calle Colón.
The new boutique adds to a history closely linked to fine watchmaking and jewellery, combining the tradition of the Mallorcan company with a space designed specifically for Rolex.
Can Alomar, home to the new boutique
The choice of Can Alomar also adds a heritage dimension to the project. Located on Paseo del Borne and distinguished by its neo-Gothic façade, the building now houses the new monobrand boutique in one of the busiest shopping areas in central Palma.
With this opening, Relojería Alemana and Rolex add a new specialised space to the Balearic capital, designed both to showcase the brand’s collections and to offer personalised customer service.
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