On March 21, 2025, Mallorca once again becomes the epicenter of the meetings tourism industry with the eighth edition of Mallorca loves MICE 2025. This year, the event moves to a top-tier venue: the Rafa Nadal Academy in Manacor and the exclusive Zoetry Mallorca hotel.
For three days, industry professionals, event agencies, and suppliers will gather to strengthen Mallorca as a MICE destination through talks, collaborative activities, networking, and an exclusive Fam Trip with 20 invited agencies from March 21 to 23.
An event to work, connect, and share experiences
Mallorca loves MICE 2025 focuses on collaboration and innovation within the meetings and incentives tourism industry. This year’s theme is “Work hard, play fair!”, highlighting the importance of ethical cooperation in the MICE sector.
- Talks and panel discussions with industry experts at the Rafa Nadal Academy.
- Expo area featuring top industry suppliers.
- 1to1 meetings between event organizers and suppliers at Zoetry Mallorca.
- Visit to the Rafa Nadal Museum.
- Exclusive networking event at Zoetry Mallorca.
Mallorca loves MICE 2025 Program
Friday, March 21 – Rafa Nadal Academy & Zoetry Mallorca
For Attendees, Partners, and Hosted Buyers
- 09:00 – Check-in and healthy activity
- 09:45 – Panel discussion: Coopetition, the path to excellence
- 10:30 – Official opening
- 11:00 – Coffee break
- 11:30 – Panel discussion: The ‘I’ in Incentives
- 12:00 – Panel discussion: Inclusion and Diversity
- 12:30 – OPC Baleares II Awards Ceremony
- 13:00 – Visit to the Rafa Nadal Museum
For Partners and Hosted Buyers
- 14:00 – Networking lunch
- 15:30 – 1to1 Meetings
- 19:00 – Networking event at Zoetry Mallorca
Saturday, March 22 & Sunday, March 23 – Exclusive Fam Trip for 20 Hosted Buyers
How to participate in Mallorca loves MICE?
If you are an industry professional and want to be part of Mallorca loves MICE 2025, you can register as a Partner, Hosted Buyer, or Attendee on the event website.
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