{"id":47289,"date":"2026-09-08T13:12:15","date_gmt":"2026-09-08T11:12:15","guid":{"rendered":"https:\/\/mallorcacaprice.com\/?p=47289"},"modified":"2026-09-08T13:12:15","modified_gmt":"2026-09-08T11:12:15","slug":"boutique-rolex-palma-paseo-borne","status":"publish","type":"post","link":"https:\/\/mallorcacaprice.com\/en\/boutique-rolex-palma-paseo-borne\/","title":{"rendered":"Relojer\u00eda Alemana opens a new Rolex boutique on Palma\u2019s Paseo del Borne"},"content":{"rendered":"

Relojer\u00eda Alemana has opened a new Rolex boutique in the heart of Palma\u2019s Paseo del Borne. Located in the historic Can Alomar building, the store is entirely dedicated to the Swiss watchmaker and strengthens the Mallorcan company\u2019s presence in one of the city\u2019s main shopping areas.<\/strong><\/p>\n

The new Rolex boutique in Palma<\/strong> has opened its doors at number 19 Paseo del Borne. The store has been opened by Relojer\u00eda Alemana, an official Rolex retailer<\/strong>, and occupies a space within Can Alomar, one of the most recognisable historic buildings on this central Palma avenue.<\/p>\n

The Fuster family, owners of Relojer\u00eda Alemana, attended the official opening alongside Fr\u00e9d\u00e9ric Pennent, Managing Director of Rolex Spain<\/strong>, according to the company\u2019s press release.<\/p>\n

\"Rolex

Blanca Fuster, HR and Jewellery Director at Relojer\u00eda Alemana; Fr\u00e9d\u00e9ric Pennent, Managing Director of Rolex Spain; Paula Fuster, Commercial and Watch Division Director at Relojer\u00eda Alemana; and Pablo Fuster, CEO of Relojer\u00eda Alemana.<\/p><\/div>\n

A Rolex boutique in the heart of Palma<\/h2>\n

The new store has been conceived entirely around the world of Rolex and is spread across two floors with different customer service areas<\/strong>.<\/p>\n

The boutique also features three display windows<\/strong> facing Paseo del Borne, as well as decorative elements designed specifically for the space. One of the rooms includes a stucco artwork depicting one of Mallorca\u2019s emblematic landmarks.<\/p>\n

The interior combines materials including travertine, American walnut and Alpi Verde marble<\/strong>, whose veining evokes the marine world. The design is completed by elements integrated into the walls, shelving and tables, following Rolex\u2019s visual identity.<\/p>\n

Relojer\u00eda Alemana strengthens its presence in Mallorca<\/h2>\n

For Relojer\u00eda Alemana, the opening also marks another step in its longstanding relationship with Rolex.<\/p>\n

\u201cThis opening represents a very important step for Relojer\u00eda Alemana and, at the same time, the continuation of a relationship with Rolex that has been part of our history for decades,\u201d says Pablo Fuster, CEO of Relojer\u00eda Alemana<\/strong>, in the press release.<\/p>\n

The company says the new space makes it possible to offer Palma a boutique specifically conceived for the brand while further strengthening its presence in Mallorca.<\/p>\n

More than 145 years of history in Palma<\/h2>\n

Founded in 1879<\/strong>, Relojer\u00eda Alemana is currently run by the fourth generation of the Fuster family, with Blanca, Paula and Pablo Fuster at the helm.<\/p>\n

The company celebrated its 145th anniversary<\/strong> in 2024 and operates stores in some of Palma\u2019s main shopping areas, including Paseo del Borne and calle Col\u00f3n.<\/p>\n

The new boutique adds to a history closely linked to fine watchmaking and jewellery, combining the tradition of the Mallorcan company with a space designed specifically for Rolex.<\/p>\n

Can Alomar, home to the new boutique<\/h2>\n

The choice of Can Alomar<\/strong> also adds a heritage dimension to the project. Located on Paseo del Borne and distinguished by its neo-Gothic fa\u00e7ade, the building now houses the new monobrand boutique in one of the busiest shopping areas in central Palma.<\/p>\n

With this opening, Relojer\u00eda Alemana and Rolex add a new specialised space to the Balearic capital, designed both to showcase the brand\u2019s collections and to offer personalised customer service.<\/p>\n","protected":false},"excerpt":{"rendered":"

Relojer\u00eda Alemana has opened a new Rolex boutique in the […]<\/a><\/p>\n","protected":false},"author":4,"featured_media":47286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[],"class_list":["post-47289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"\nNew Rolex boutique in Palma opens on Paseo del Borne - Mallorca Caprice<\/title>\n<meta name=\"description\" content=\"Relojer\u00eda Alemana opens a new Rolex boutique in Palma, located in the historic Can Alomar building on Paseo del Borne. 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