{"id":46334,"date":"2026-05-19T13:06:04","date_gmt":"2026-05-19T11:06:04","guid":{"rendered":"https:\/\/mallorcacaprice.com\/de-bon-de-veres-mallorca-producto-local\/"},"modified":"2026-05-19T13:07:43","modified_gmt":"2026-05-19T11:07:43","slug":"de-bon-de-veres-mallorca-producto-local","status":"publish","type":"post","link":"https:\/\/mallorcacaprice.com\/en\/de-bon-de-veres-mallorca-producto-local\/","title":{"rendered":"\u201cDe bon de veres\u201d: Mallorca impulsa una campa\u00f1a para reivindicar el producto local y el turismo sostenible"},"content":{"rendered":"

The Consell de Mallorca<\/strong> has presented the new tourism campaign \u201cDe bon de veres\u201d<\/strong>, an initiative aimed at promoting local Mallorcan products<\/strong> as an authentic way to experience the island, connecting sustainability, territory, tradition and coexistence between residents and visitors.<\/p>\n

The campaign, promoted by the Department of Tourism and the Mallorca Responsible Tourism Foundation, supports a more conscious tourism model based on respect for local identity and support for local producers, traditional trades and small businesses.<\/p>\n

\u201cDe bon de veres\u201d: a new way to discover Mallorca<\/h2>\n

\"de<\/p>\n

The official presentation was attended by the president of the Consell de Mallorca, Lloren\u00e7 Galm\u00e9s<\/strong>, accompanied by the Minister of Tourism, Guillem Ginard<\/strong>, as well as representatives from Mallorca\u2019s gastronomy and cultural sectors.<\/p>\n

Among the attendees were the secretary of the DO Binissalem Regulatory Council, Margalida Amat<\/strong>, chefs Margalida Alemany<\/strong> and Juan Pinel<\/strong>, Miquel Payeras from Chefs In<\/strong>, and Mallorcan singer-songwriter Jaume Anglada<\/strong>.<\/p>\n

The campaign was created with the aim of promoting a tourism experience more closely connected to the reality of Mallorca, where local products become a symbol of identity, authenticity and sustainability.<\/p>\n

What \u201cDe bon de veres\u201d means<\/h2>\n

The slogan \u201cDe bon de veres\u201d<\/strong>, a traditional Mallorcan expression, remains untranslated in order to preserve its cultural and emotional meaning.<\/p>\n

According to Tourism Minister Guillem Ginard, the slogan acts as \u201ca cultural seal of authenticity\u201d and represents a unique way of understanding the island, its territory and its lifestyle.<\/p>\n

The campaign aims to convey that consuming local products in Mallorca is not just a purchasing decision, but also a way to:<\/p>\n