The online campaign for the launch of Mallorca Caprice by Mallorca Global magazine has reached almost 200,000 users during the Christmas period that runs from December 21, 2020 to January 3, 2021. A campaign designed by Mallorca Global, a marketing workshop and communication, to promote this annual publication on digital channels.
The promotion on the social network Instagram has reached 102,409 users, while on Facebook, the campaign has reached a total of 94,641 people. The promotional video of the magazine has managed to go viral on social networks, registering 28,383 reproductions.
Mallorca Global, a marketing and communication workshop, celebrates the good data of the campaign and shares it with its advertisers and collaborators. And these results are intended to thank you for your participation and your support to Mallorca Caprice by Mallorca Global. A magazine loaded with top-of-the-line and quality content, with interviews with first-rate characters that this year, more than ever, has opted for online repercussion and a luxury paper edition to help enhance the local as well as Palma, Mallorca and the Balearic Islands as tourist destinations during winter.
Great reception in the island
The paper edition of Mallorca Caprice by Mallorca Global, with a circulation of 3,000 copies, has enjoyed a great reception and feedback. In addition, its distribution continues not only in kiosks but also in its usual channels such as the Tourism office at Palma airport and VIP lounges at Madrid airport, private planes, prestigious hotels and restaurants, and associated companies and clients.
The magazine has also been very well received in its online edition. The content offered through mallorcaca.eu has attracted 1,200 new users during the Christmas period, from December 21, 2020 to January 3, 2021. An average of about 100 new readers every day and almost 3,000 page views in the two weeks of campaign. The exclusive interview with Rafa Nadal, the extensive report on COVID-19 and the Christmas content were the information preferred by readers on those days.