Apple has just regained the top spot of the most valuable brands of 2021, again leading the ranking after five years. The data comes from the Brand Finance Global 500 2021 report, which launched in January the ranking of the 500 most valuable brands in the world.
The report highlights several changes in the ranking 2021. This is the case of Tesla, which leaves traditional car companies behind and obtains the fastest growing brand value, 158% more. E-commerce was another of the sectors in which the value of many brands rose places, such as Alibaba. On the other hand, traditional media such as the American CBS fell.
The ‘hospitality’ sector was one of the most affected by the restrictions imposed worldwide. Companies like Marriott, Airbnb, Starbucks, McDonald’s and KFC fall back in the 2021 Most Valuable Brands report.
The 10 most valuable brands of 2021
The United States, South Korea and China occupy the top positions in the ranking.
- Apple (EE.UU.)
- Amazon (EE.UU.)
- Google (EE.UU.)
- Microsoft (EE.UU.)
- Samsung (South Korea)
- Walmart (EE.UU.)
- Facebook (EE.UU.)
- ICBC (China)
- Verizon (EE.UU.)
- WeChat (China)
Only two European brands, both German, slip into the top 25. They are Mercedes-Benz (13th) and Deutsche Telekom (23rd).
Best Spanish brands
Seven Spanish brands are in the ranking. The first Spanish company recognized by the Brand Finance Global 500 report appears at number 127.
- 127. Santander (-27).
- 139. Zara (-11).
- 241. Movistar (-56).
- 250. BBVA (-59).
- 320. El Corte Inglés (+83).
- 382. Iberdrola (+52)
- 411. Mercadona (+55)
Brand Finance is the world’s leading brand in valuation consulting. They quantify the economic value of brands and test 5,000 of the world’s top brands every year, publishing nearly 100 reports a year.
💡 You can access the full and detailed report through this link.