Distribution channels are one of the hoteliers’ best allies. For this reason, the SiteMinder portal produces a report on the best booking channels every year. At least, the ones that generated the most revenue for hotels in 2020. A particularly difficult year for the sector, which has had to face a real challenge that continues today.
The SiteMinder report precedes the data with some insights into the hotel booking engine industry. A year in which local and regional distribution channels have been strengthened, due to restricted mobility. Also last-minute trips, given the situation, which has favored ‘last-minute’ search engines.
Majorcan presence in the world top 12
The importance of wholesalers continued in 2020, making the Mallorcan company Hotelbeds manage to lead the list of the best booking channels of 2020. Bedbank Hotelbeds manages to be present among the 12 distribution engines that generated the most income in each destination, both throughout the year 2020 and during the pandemic period. Other companies on the island are also among the leaders in Spain.
On the other hand, the reservations made directly in the engines of each hotel are constantly growing. Direct bookings manage to sneak into the second position in the ranking of the best search engines of 2020 in Spain. Another of the highlights of the SiteMinder report is the emergence of Airbnb among the top positions on the list in several countries, especially since April 2020.
The best booking channels of 2020 in Spain
According to SiteMinder data, the 12 best booking channels of 2020 in Spain were the following.
- Hotel direct bookings
- World 2 Meet
- Global Distribution Systems
- On the beach
- OTS Globe