In order to publicize the possibilities of active tourism in Mallorca, a journalist from Cinco Días and from the Repsol Guide visited the island from October 29 to November 1. A ‘press trip’ organized by the Tourism Strategy Agency of the Balearic Islands (AETIB) with the aim of promoting active tourism in Mallorca, perfect for the autumn and winter months. A strategic product for the Balearic Islands that helps to de-seasonalize the tourism model of our destinations.
First person adventures
The journalist from Cinco Días and from the Repsol Guide has lived first-hand several of the adventures and experiences that Mallorca offers during the low season. In this way, he has made a scuba dive in El Toro marine reserve. It is one of the points that monopolizes the most dives throughout the year. There he has been able to admire the richness of the biodiversity of this area of Mallorca.
He could not miss a route through the Serra de Tramuntana: hiking, descent through the Na Mora stream, climbing and psychobloc, a perfect activity to admire the north coast of Mallorca from the sea.
During the weekend, the journalist was also able to live the experience of flying in a hot air balloon over Pla de Mallorca, taking a bicycle tour through Punta de n’Amer and the Manacor-Artà Greenway and visiting Levante de Mallorca . In addition to knowing the underwater cave des Coloms, in Porto Cristo. The last day has been reserved for a guided tour in the city of Palma on SegWay.
This press trip focuses on promoting the Mallorca destination in the national market and within the agency’s objective of positioning Strategic Tourism Segments, in this case, active tourism.